Regional Head of Strategy & Truth Central (MENAT)
FP7 McCann MENAT
Born ‘84, Tahaab’s first word was "Astronaut". In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts.
Today, he heads strategy, data, intelligence and effectiveness for FP7/McCann Worldgroup across the MENAT region.
He has won 500+ regional and global awards across Cannes, Effies, NYF, D&AD, Andy's, Clios, LIA, Midas, Warc, Dubai Lynx, One Show, including a 100+ Effies. He is the most awarded strategist in MENA.
His strategic leadership has been integral to FP7 McCann from MENAT, being ranked the Most Effective Agency globally in 2016 and 2020 in the Global Effie Index (a first for the region) and the #1 Agency for Creative Effectiveness by WARC 100. He has also driven efforts that have won FP7 the Effie Agency and Network of the Year, consecutively for 7 years, from 2013 to 2019. He is the first MENA juror on the Global Effie and Jay Chiat stages and is the first winner from MENA of a Global Effie.
He has spoken at international and regional stages and also, acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in the new-age. He has also judged at awards shows such One Show, New York Festivals, WARC, AdFest, AdStars and AME.
In his time away from his day job, he loves being dad to two little girls, enjoys gaming, loves cricket, loves writing, enjoys learning from movies, directing ads, and expressing himself through spoken word poetry. He also runs his own NGO that comes up with social good ideas for communities around the world.