Nihal Abd El Aziz
Magna Cairo, Egypt
“Do it with passion or not at all” is Nihal’s motto and mantra, it is what Nihal A. Aziz lives by. With 15 years’ experience in the Communications field, a field that is vibrant, young and always evolving and advancing, a perfect reflection of Nihal’s personality development throughout the years and evident by her passion for the industry.
Having worked in the media industry on both traditional media and digital mediums; her roles progressed with the industry, roles including media planning, strategic planning, digital and content creation.
Throughout her career, Nihal has always worked on FMCG brands, starting off at Zenith Media as a Junior planner, then moving to Initiative and advancing and growing in her career and teams.
Throughout her career, she witnessed the birth of digital planning and content in Egypt, which made her take her next career adventure, moving to UM, also part of the MCN network, working as Strategy Director on UM Studio as well as delivering pitches and securing new business for the agency.
In 2015, Nihal took a few months break from the Media world and moved on to ACME solutions where she worked on developing on-ground engagement ideas and support projects for brands, until she moved back into the Media world again.
That same year, Nihal decided to move back to the client servicing side, joining Magna Global as a Director on the Unilever account, one of the top, most strategic, award winning and impactful local and regional brands.
Nihal leads the agency as General Manager, responsible for Communication Strategy, Digital Implantation, as well as leading the full integrated team of 15 competent members on the account as well as the operational tasks of the Agency.
Nihal continues to be passionate about her work in the Agency and Communications world, a field that enriches her interests, creativity and helps her bring out innovative ideas.Attend