Mohamed El Bassiouni
Co-Founder / Managing Director- Tayarah
A Construction Engineer graduate from the Arab Academy for Science & Technology (AAST) - Alexandria, Mohammed El Bassiouni used to hold the title of Assistant Chairman of Wataneya for Real Estate Investment.
El Bassiouni’s real passion is in the arts, film and media. This drove him to break the norms of tradition and train and work in media production–a field far-fetched from his original studies. El Bassiouni has an aptitude for discovering the potential in people and directing that potential in the right place. This is where the disalata.com dream began.
Two years later, and a lot of gained experience, disalata has evolved into Tayarah; a leading 'online media' hub, with a bigger scope of work, creating online video content to inspire, educate and entertain the community.
Tayarah has a portfolio of over 300 online videos, wide range of online success stories with the world's top brands and agencies, and 3 creative multinational awards.
His creativity and concentrated perseverance combined with his engineering and organizational skills are this Entrepreneur’s key driving forces that will help one day turn Tayarah into one of the biggest online video content providers in the region.