Ahmed Reda is one of the most connected business development managers in the field. The AUC graduate, who is driven by a desire to inspire and develop others, is the founder of the urban streetwear brand, NAS Trends. Through his vast experience, Ahmed has built a reputation for incubating new business models, developing business strategies and his hands-on executing skills enable him to get a jump on future trends. Being a people’s person helped Ahmed focus on synergistic team-building and building strong interpersonal ties with everyone he meets. With such a diverse background comes an astonishingly large network and a wealth of experience working with some of the industry’s top players.