Strategic marketing expert with extensive digital experience in the areas of growth, demand generation and engagement strategies across different verticals and regions. Currently, he is heading digital marketing and eCommerce for Philips and its brands all across Africa. 

He has over 10 years of experience in teaching and delivering courses around special topics in international marketing, digital advertising, and marketing management courses for university undergraduates and Marketing/Communications professionals. Currently, he’s an adjunct lecturer of new media and marketing at Misr University for Science and technology