Mr. Ahmed Samy has 15 years of experience in marketing and brand management and currently is acting as Edita’s Vice President — Marketing. Mr.samy has joined the company in 2014 as Marketing Manager for the cakes & bakes categories then got promoted to a Group Marketing Director handling the whole brand portfolio before moving to his current position.

Prior to joining Edita Food Industries, he served as Marketing & Wholesales Senior Manager at Bavarian Auto Group, the sole importer of BMW and MINI in Egypt.

Throughout his career, He has previously held a variety of Marketing & sales leadership positions in various multinational companies as he also served as Senior Brand Manager in the Non-Alcoholic Division for Heineken Egypt and as Sales and Retail Manager of the consumer Electronics division for the Near East Area in Philips.

He also began his career in British American Tobacco where he held a variety marketing roles. Mr. Samy holds a Bachelor of Science in Mechanical engineering from The American University in Cairo with a double specialization in design & industrial engineering.