His own life motto is “If you inspire, you will not expire” a quote that keeps Ahmed El Ruby’s passion for advertising and content creation going.
A creative mind that started his path in 2011, where worked in Techno wireless agency as a content creator for clients like Egyptair, Mobinil and Disalata. Then he moved to one of the biggest names in the advertising world, BBDO was his gate for the development of his copy writing work. Some of his biggest campaigns were Chipsy’s Flavors Cup and IKEA launch campaign in Egypt. Aside from his work with BBDO, Ahmed worked as freelance with Tayarah on projects like Kashmagy and Laffah songs. A lyrics writer in Kashmagy and a composer/singer in Laffah.
In 2015, He joined Starcom Mediavest Group as Senior Content creator/ Copy writer. Ahmed handled the digital content creation of the full Mondelez portfolio, managing social media communication for all their brands. One of his most recent successful projects was Mandolin’s digital video that was shortlisted in Google Lantern award 2016 across MENA, within the top 10 Ramadan most engaging ads.
Ruby is a passionate multitalented creative mind that lives to convert every regular brand communication to an innovative true brand experience.
Senior Copywriter/Content Creator, Starcom Mediavest Group