General Manager, Weber Shandwick Egypt
With a strong background in the field, Ms. Nassar avidly supports and manages the reputation of some of the biggest companies in Egypt and the MENA region. She has developed and executed communication plans and laid a solid foundation for numerous strategies for top-notch companies throughout Egypt and the Middle East. Ms. Nassar’s current role focuses on supervising and developing Egypt’s strategic accounts, in addition to effectively handling and managing administrative duties.
Ms. Nassar is the Agency's driver behind all strategic campaigns and crisis management, she worked on protecting and rescuing a lot of national and global brands from and against media crisis in different sectors such as Real Estate, FMCGs, Medical, Governmental and many others.
Ms. Nassar’s first venture into the communications world was in 1999, when she first joined the Fortune Promoseven Network. A year later, in 2000, Ms. Nassar moved forward and joined the Promoseven Weber Shandwick team Over the past years, she has accumulated solid knowledge and effective management skills that have paved the way for her current position as GM.
She serves as the agency’s leader on high profile executive visits and corporate events. This requires strong knowledge of the local culture and doing business in Egypt. Ms. Nassar holds a Bachelor’s Degree in Business Administration from Cairo University. Ms. Nassar is fluent in Arabic, English and French.