Amira El Borolossy
General Manager for MARKETING MIX consultancy
Amira is currently the General Manager for MARKETING MIX consultancy. Egypt’s first marketing consultancy firm by practitioners with an FMCG background. Since its inception, Marketing Mix has been instrumental in creating brands and turning around businesses.
Amira joined Marketing Mix in 1999 as a project executive and since then has been a crucial member of the marketing team behind exceptional RESULTS from creating to recreating more than 30 brands in the market. The Loft compound in the New Capital, Imtenan Stores, Carina Bodywear, Clue Fashion wear, La Poire, Embraer, Chipsy, Teama Milk, BM card, Halwani Brothers, ADIB, Tie Shop, Rotato Chips, AlMokhtabar and ElBorg medical labs among others.
In 2002, Amira traveled to the UAE, where she was appointed as Business Development Manager at Logic Management Consultants, where she was handling promoting the training business unit in the UAE and handling all clients' relations. Amira succeeded to have ADNOC group of companies as the main client for Logic since its inception in the UAE.
In 2007, Amira returned to Egypt where she resumed her career at Marketing Mix being senior Project Manager, until reaching the current position as General Manager, leading the team in further brand creation and recreation across the different industries.
Prior to joining Marketing Mix, Amira had several internship opportunities which helped in formulating her experience. Starting from Marketing Assistant in Nestle Ice Cream, to assistant to the executive manager at the Egyptian Tennis Federation to sales representative and admin assistant at Mother To Be magazine.
Amira is a holder of a Bachelor of Arts in Mass Communication from the American University in Cairo' 99 with a specialization in Integrated Marketing Communication and holder of the IAA Diploma.