Amr El Tobgi
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Amr El Tobgi

Global Innovations Consultant

Global Innovations Consultant

 

Amr is a global trotter who has had an accomplished career of over 17 years in the FMCG industry with multinational companies and his most recent post was with Unilever as Global Marketing and Strategy Director based in the UK. The breadth and depth of his global experience covers diverse categories like Beverages, Personal Grooming, Hygiene and Home Care, developing and growing famous global brands like Dove, Axe, Rexona, Lux, Clear, Lipton, Omo, Clorox and Dettol.

A consultant, mentor, designer and facilitator who partnered with corporate, developmental and startups that include: Unilever Marketing Academy, Centre For Entrepreneurship & J.D. Gerhard Centre in the American University in Cairo, Innovety, UNICEF, ASHOKA as well as young middle-eastern entrepreneurs. Areas of learning that Amr covers include: Innovation, Entrepreneurship, Consumer and Customer Insight, Innovation, Strategy, Positioning, Packaging, Communication and Personal Branding.

Driven by interest in human behavior whether it being; consumers, customers or business leaders, Amr has worked and lived across international markets like Egypt, Saudi, UAE, Levant, India, Turkey, UK, USA, France and Russia, many of which he has had an immersive first hand working experience. He believes that business growth becomes exponential if fuelled with personal growth, hence his passion for promoting learning and development in professional environments to fulfill both potentials; business and human.

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